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Dragons and The Iceman in partnership

14/07/2023

Dragons RFC are delighted to announce an exciting and unique partnership with the Iceman himself – world darts champion Gerwyn Price!

Former rugby ace Price – a long-standing supporter of Dragons and visitor to Rodney Parade - has taken the darts world by storm since quitting the oval ball game in 2014.

Price – who turned out as hooker for Markham RFC , Neath and Cross Keys during his rugby days as well as a short stint with Glasgow Warriors – retains a huge passion for rugby.

And that has been underlined with our fantastic new partnership with the 2021 World Champion.

The new deal will see Price proudly sport the Dragons logo on the back of his darts shirt – starting with the World Matchplay this weekend in Blackpool.

The Men of Gwent will reciprocate and show their support for the Price with the Iceman’s logo featuring on the arm of the club’s new home, away and European jersey this season.

Jonathan Westwood, Commercial Director at Dragons, said: “I’ve always had a strong personal affinity with Gezzy through our time at Cross Keys, so it’s great for us to continue his love of Gwent rugby.

“He is a fantastic follower of the Dragons, a real part of the Dragons Family, with his visit to our training base earlier this season attracting over a quarter of a million views on social media alone.

“He is a regular visitor to Ystrad Mynach and Dai Flanagan has also been really welcoming to Gezzy, with them being former team-mates from Wales age grade.

“We’ve spoken about showing our support for each other and so are thrilled that our logo will be on his shirt, alongside some of our partners such as Nathan Jenkins at Valley Water, an influential member of the Dragons Family.

“We look forward to developing our reciprocal brand awareness and partnership and we wish Gezzy all the best at the World Matchplay this weekend. We can’t wait to welcome him back down to Rodney Parade this season.”

Price said: “It’s fantastic to link up with Dragons. I’d have liked to have come down here and played for a few seasons, so it’s nice to be involved in this way and really show my support for the team.

“It’s always been one of my favourite clubs and being a Gwent man it’s great to see my logo on the playing jersey and vice versa.

“I’ll be proud to have Dragons on my shirt this season. It’s important to me to show my support for my local team and hopefully we’ll both have a successful 12 months.

“I’ve always had a warm welcome at Rodney Parade, enjoy seeing the players, and we had some fun with the darts tournament earlier this season. This partnership is a great way of me continuing to be involved and really showing my support.”

It’s always been one of my favourite clubs and being a Gwent man it’s great to see my logo on the playing jersey and vice versa...
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