Orchard Connects, the sponsorship and brand partnerships agency, has been appointed by Dragons RFC to provide exclusive sponsorship rights sales and consultancy services to support the historic club’s new long-term strategy.
As the Dragons retained agency, Orchard Connects will work with the new consortium led ownership of Chair David Buttress, David Wright and Graeme Bradbury, to evolve their sponsorship approach as they take the club into its next exciting chapter.
It will focus on enhancing the current sponsorship programme, as well as creating long term mutually beneficial partnerships with brands who align with the club’s long-term ambitions, on and off the pitch.
Orchard Connects’ Managing Partner, Kerry McDonald, commented: “We’re excited to be working with Dragons RFC and Rodney Parade. From the start of our conversations, the ambition and forward-thinking nature of the new owners was very apparent, especially regarding their sponsorship plans, and we are delighted to be part of the club’s exciting future”
Interim CEO, Graeme Bradbury, commented “We're delighted to have the team at Orchard Connects on board to help us with our sponsorship strategy and outreach.
"We believe we're developing a great product and going on an exciting journey here at Rodney Parade. We already have a fantastic group of existing partners and believe that Orchard Connects can help us reach out to those complementary brands that are perhaps outside our network.”
For more information on Orchard Connects click HERE
From the start of our conversations, the ambition and forward-thinking nature of the new owners was very apparent, especially regarding their sponsorship plans, and we are delighted to be part of the club’s exciting future...
