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Compeed Named Headline Partner

07/09/2020

Dragons Rugby are delighted to announce that blister plaster specialists, Compeed®, are to become the official headline partners of the region from the 2020/21 season.

Our exciting partnership with Compeed® throughout the 2019/20 season saw a number of initiatives launched to support the region, playing staff, Community department and supporter base.

Following the success of our first season together, Dragons are pleased to confirm a new agreement with Compeed® to extend our relationship and increase the level of support to headline partner status.

Compeed® will continue to take pride of place on the side of all first team jerseys and shorts while retaining the naming rights for the Compeed® Stand at Rodney Parade.

The team at Compeed® are also now planning to identify areas where they can increase engagement with the region’s fanbase, and provide wider support to community/inclusivity efforts in the 2020/21 season.

Compeed® believes a blister should never stop you being at your best. Offering a wide range of products to help you take care of your feet, when blisters strike, Compeed® Keeps You On Track.

The new agreement will see Compeed® continuing their unrivalled support to the region’s medical department and players.

Jonathan Westwood, Commercial Director at Dragons, welcomed the extension of the partnership and new levels of support.

“I’d like to extend my sincere thanks to CEO David Wright and HRA Pharma, the brand owner of Compeed, for not only initially choosing to join us here at Dragons, but for also having the confidence in our vision to now increase that level of support,” he said.

“We are building something special at Dragons, underpinned by an ambitious and sustainable business model. This growth is enhanced by working alongside local Welsh based corporate partners and attracting successful international brands such as Compeed®.

“The relationship that has been created between the teams at the Dragons and Compeed® is testament to a shared vision of growth, and a passion for what they do.

“As the partnership continues to grow, we look forward to harnessing this energy and positive intent to drive future growth whilst supporting the vital work of our community programme.”

HRA Pharma CEO David Wright added: “Our ambitions to grow the Compeed brand across the globe mean we take great care when selecting our partners.

“The visions, values and ambition of the team at Dragons match those of our business, and we could not help but be impressed by the passion and professionalism of everyone within the organisation during our time working together to date.

“It's tremendously exciting to further consolidate our relationship by becoming the club's headline sponsor.

“Dragons are building a high-performance environment that provides opportunity and develops young local talent.  Within the first year of working together we can already begin to see these efforts mature both on and off the pitch.

“The excitement of being a part of this project has already built a strong affiliation within our own Compeed Brand Team, who are all enthused about being the headline partner of the region next season.

“As our partnership continues to grow we look forward to engaging with supporters and also right across the region through the Community team.

“As the region’s new headline partner we feel this area is important, and we will work with Dragons to continue to offer support through the delivery of content, competitions and opportunities wherever we can.”

As our partnership continues to grow we look forward to engaging with supporters and also right across the region
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